Ever since slave traders insisted the kidnapped people were enthusiastic about coming to America, many big businesses have thrived on lies. Remember doctors saying cigarettes were OK? Industrial Strength Denial is the name of a new book by former environmental attorney and Minnesota assistant attorney general. How is it that people can so easily lie when they are in a corporate tribe? What practices work to keep Americans believing lies? What role does our fractured information system play in believing lies? How effectively have they manufactured doubt? Freese addresses these questions and expresses optimism that we may be turning a corner, that possibly the Covid 19 has boosted the public demand for real science and reasonable protection and regulation.